DALLAS, TX – APRIL 26, 2014 – pawTree, a new social selling pet brand, kicked off the company’s official launch with a weekend filled with education, celebration and team building in Dallas.
Over 150 pet lovers joined the celebration at Hotel ZaZa Social House Dallas for a night of anticipation and excitement as pawTree debuted its full line of customized pet food and supplements, treats, dog collars, toys, beds and food bowls. pawTree is the first brand to introduce a truly customized nutrition plan tailored to dogs’ unique needs and the first of its kind to merge social selling with pet products.
Mike Lohner, Chairman of the Board for Stella & Dot, opened the night with his positive outlook for social selling brands (a $30B industry) and his confidence in pawTree to combine a passion for pets with the power of social selling.
pawTree Founder & CEO, Roger Morgan, spoke to the tremendous response to pawTree that began in January 2014 with pawTree’s soft launch initiatives. At the time of the kickoff, pawTree already had petPro representation in 16 states. Roger’s closing remarks illustrated his personal conviction to empower pet parents to make a difference and change lives–pet’s lives and people’s lives–through high-quality products and earning profit with a purpose.
Recognition for pawTree petPros earning Top in Sales, Top in Sponsorship and Top in Paw Club Enrollment were also announced.
The pawTree Kickoff Celebration also included DFW Rescue Me, an all-volunteer, foster-based organization based in Dallas. Several adoptable dogs received cuddles and kisses from the many pet lovers at the kickoff. Additionally, pawTree donated 1 pound of dog food for every social media post with the hashtag #pawtreekickoff posted during the kickoff.
pawTree is revolutionizing how pet parents learn about products and shop for their pets. The finest quality natural and nutritious pet food and supplements to fuel a thriving life, are brought to customers through petPros, who guide pet parents to a personalized nutrition plan that considers the dog’s breed, weight, activity level, allergies and a host of other factors to recommend a nutrition plan that addresses the needs of each unique pet. pawTree is revolutionizing how pet parents learn about products and shop for their pets through in-home parties (called Pawloozas) and word of mouth (social selling). By relying exclusively on people who have used the products to sell the products, each customer gets the benefit of the knowledge and training provided to petPros.
Please visit the links below for videos of the festivities and candid photos of the day-time petPro training activities at pawTree headquarters.