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pawTree Named to SMU’s Dallas 100 List for Fast Growth

November 23, 2018

By Tammy Roseborough


(SOUTHLAKE – November 2018) – pawTree®, a pet nutrition company, has been named to this year’s Dallas 100™ list, ranked and organized by the SMU Cox School’s Caruth Institute for Entrepreneurship. In its first appearance, and first year of eligibility, pawTree ranked 81st.

Featured in Photo Above: Joe Trevino Director of Customer  Support & Events, Roger Morgan Founder/CEO, Brooke Sloate Director of Product Development

“We’re honored to be a Dallas 100 award winner. We owe our success to our dedicated petPros – entrepreneurs themselves – and our loyal pet parents who demand high-quality nutrition for their fur babies,” notes Roger Morgan, founder and CEO for pawTree. “In our region, being named to the Dallas 100 list is a pinnacle event for entrepreneur-led businesses, as it signifies a strong business model and an ability to scale operationally.”

The Dallas 100 honors the fastest-growing, privately held entrepreneurial businesses in the area across all industries, ranking the top companies based on percentage growth and absolute dollar growth over the previous three years.

This year’s winning companies collectively generated $3.3 billion in sales in 2017, according to Jerry White, the Linda A. and Kenneth R. Morris Endowed Director of the Caruth Institute for Entrepreneurship at SMU Cox. Collectively, the companies grew at an average annual growth rate of 87 percent from 2015 to 2017. Together, they created 11,096 jobs during that period.

White says, “These companies are amazing growth machines. They can create a fantastic number of jobs and pump hundreds of millions of dollars into our economy. For 28 years, the Caruth Institute at SMU Cox has honored the critical role of entrepreneurship in the DFW economy, which has thrived specifically because of its long history of entrepreneurial spirit.”

About pawTree

Founded in 2014, pawTree offers superfood seasonings for dogs and cats along with food, treats, supplements, and accessories. Our customized pet nutrition plans and natural food answer a pet parent’s most perplexing question: “What should I feed my pet?”

Our real-food products are developed by veterinarians and Ph.D. animal nutritionists; sold and sampled by pet lovers in your neighborhood; and delivered to your doorstep. pawTree products are available online and in person through more than 1,500 independent sales representatives (or petPros) in all 50 states.

Our vision is to create a world with unconditional love where pets and their people thrive. Learn more at, call 855-697-2987, or follow us on FacebookTwitterPinterestInstagram.