Unleashed: 70+ Companies Targeting The Pet Industry {as seen in: CB Insights}

Thank you, CB Insights, for featuring pawTree in your article!

For the full story, read below or click here.


Companies Targeting the Pet Industry

From dog walkers and subscription food services, to wearables and internet-connected remote food dispensers, pet startups are popping up to serve a variety of applications.

Funding to pet tech startups has risen in each of the last five years, with investments going to companies attacking the space from numerous angles, including e-commerce, hardware, health, and pet services.

We used the CB Insights database to create a market map of pet tech private technology companies operating in the space.

We define the pet tech category as companies whose core business uses tech-enabled solutions to serve the pet owner market. This broadly includes e-commerce and subscription startups targeting niche pet retail; hardware startups providing food, training products, toys, waste management, and tracking solutions; and mobile app and/or software-based platforms that connect pet owners with pet service providers (e.g., dog-walkers, veterinarians, shelters, grooming services, etc.) The category excludes traditional retail stores, food companies, and any other brick-and-mortar business which does not rely primarily on technology to serve the pet market.

CLICK HERE for a description of all 6 categories within the map as well as a list of all companies represented.

For more information on pawTree, click HERE.



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